Volkswagen India has taken a significant step towards expanding its electric vehicle (EV) lineup with the recent showcase of the ID.4 electric SUV at the Annual Brand Conference. Slated for a launch later this year, the VW ID.4 is poised to make a notable entry into the competitive Indian EV market.

Key Highlights of Volkswagen ID.4

Platform and Configuration:

  • MEB Platform: The ID.4 is built on Volkswagen’s dedicated MEB platform for electric vehicles, ensuring a design optimized for electric mobility.
  • Motor Variants: Globally, the ID.4 is available in both single and dual-motor setups. The base model includes a 58 kWh battery, while the high-performance GTX variant features a dual-motor system powered by a 77 kWh battery.


Performance and Range:

  • Driving Range: The GTX variant is particularly notable for its range, with VW claiming it can travel up to 480 km on a single charge, making it suitable for long-distance travel without frequent stops for recharging.


Market Positioning and Competition

Import Strategy and Pricing:

  • CBU Import: The ID.4 will be imported to India as a Completely Built Unit (CBU), which may lead to higher pricing due to substantial import duties. This import strategy affects the final cost to the consumer but simplifies the introduction of advanced global models into the local market.


Competitive Landscape:

  • Rivals: The ID.4 will enter a market segment that includes major players like the Skoda Enyaq, Hyundai Ioniq 5, and Kia EV6. This places the ID.4 in direct competition with some of the most advanced electric SUVs currently available in India.


Anticipated Impact and Consumer Expectations

Launch Timing: With its launch expected later this year, the Volkswagen ID.4 arrives at a time when the Indian market is increasingly receptive to electric vehicles, driven by rising fuel costs and environmental awareness.


Market Dynamics: Volkswagen’s offering will test market dynamics, especially considering its premium positioning and technology. The choice of variants to be offered in India will be crucial, as it will affect both the appeal and accessibility of the ID.4 to potential customers.

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