Zomato, an Indian food delivery service, has been receiving backlash for featuring an actor who played a Dalit character in a 2001 Bollywood movie, ‘Lagaan’, who was referred to as ‘garbage’, in an advertisement for material made from waste. The ad was aired on World Environment Day on June 5th.
The advertisement received widespread criticism on social media, with many calling it insensitive and racist. The company apologized for unknowingly hurting the sentiments of some communities and people and removed the video after facing criticism.
Here are some key points regarding the controversy:
– Zomato featured a character called ‘Kachra’ from the Bollywood movie ‘Lagaan’ in their advertisement. The actor who played the character, Yashpal Sharma, was seen promoting material made from waste.
– The ad was meant to spread awareness about plastic waste and the benefits of recycling, but it was criticized for being casteist and insensitive.
– The company apologized for hurting the sentiments of some communities and people and removed the video from all social media platforms.
– People on Twitter called the ad ridiculous, insensitive, and completely casteist. Filmmakers and historians also expressed their views against the advertisement.
In conclusion, Zomato’s advertisement featuring an actor who played a Dalit character in a movie, referring to him as ‘garbage’, has faced criticism on social media for being insensitive and casteist. The company has apologized for unknowingly hurting the sentiments of some communities and people and has removed the video from all social media platforms.
Follow DelhiBreakings on Google News
Superfast News Coverage by DelhiBreakings.com team.
For Superfast national news and Delhi Breaking Stories visit us daily at https://delhibreakings.com
