DelhiDesk Viacom18 Media’s streaming app Voot is in the final stages of merging with JioCinema and may announce the merger by the end of May, according to unnamed insiders. JioCinema has already launched a premium pricing plan and may add sachet-style packs to its offering. The merger will bring more mass-market audiences to JioCinema on the back of a catch-up TV programming slate from Viacom18-owned linear TV channels. Viacom18 won the digital rights for the Indian Premier League for INR237.57bn ($3.22bn), and Jio Studios may invest INR22bn to create 100 movies and web originals.
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👉 Viacom18 Media-owned Voot and JioCinema are in the final stages of merging.
👉 The merger may be announced by the end of May after the conclusion of the Indian Premier League (IPL) season.
👉 JioCinema has rolled out a premium pricing plan for 999 a year, offering only premium English language content behind a paywall.
👉 Viacom18 had won the digital rights for the IPL for 23,757 crore.
👉 Jio Studios may invest as much as 2,200 crore to create a repertoire of 100 movies and web originals.
👉 Reliance and Viacom18 tied up with Bodhi Tree Systems, an investment platform, which will put in 4,306 crore in Viacom18.
👉 Media and entertainment industry experts say Uday Shankar’s presence will further help JioCinema.
👉 Voot’s SVoD offering never really took off and the AVoD vertical is also smaller in size as compared to many rivals.
👉 JioCinema benefits from Viacom18’s strong line-up of GEC channels.
👉 Warner Bros. Discovery and Viacom18 inked a multi-year agreement that made JioCinema the new platform for HBO, Max Original, and Warner Bros. content in India.
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