Increasing Tariff Rates for Vodafone Idea Customers
Bad news could be on the horizon for millions of Vodafone Idea customers, as the company is considering raising its tariff rates soon. A senior official from Vodafone Idea recently suggested that those who consume more data should be prepared to pay more for their services. This move is being proposed to ensure that the telecom industry can achieve reasonable returns and maintain connectivity for all segments of society.
Challenges in the Indian Wireless Sector
Vodafone Idea recently reported its financial results for the second quarter ending September 30, 2024. Following this announcement, CEO Akshay Mundra pointed out that the recent customer losses to BSNL are largely due to the government telecom company’s network experience. He emphasized that the Indian wireless sector is at a pivotal turning point, highlighting the need for strategic decisions to adapt to the changing market landscape.
The Need for Investment and Fair Tariffs
CEO Mundra also mentioned the pressing need for significant investments to support technological advancements and data development. At the same time, he stressed the importance of keeping tariffs affordable to ensure that everyone has access to connectivity. He believes that a balanced approach is necessary, where heavy users contribute more, allowing the industry to recover its substantial investments. Since the recent tariff hike of 11 to 24 percent, Vodafone Idea has seen a drop in its total customer base, with subscribers decreasing from 21 crore to 20.5 crore, and 4G users also declining.
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