Toyota is set to make a familiar yet refreshing entry into the market this year with the launch of the Toyota Taisor, a rebadged version of the Maruti Fronx. Initially predicted for a 2023 release, the launch has been rescheduled to the first half of 2024, stirring excitement among automobile enthusiasts. Let’s delve into what makes the Toyota Taisor a vehicle to look forward to.


Changes and Features of the Toyota Taisor

  • Exterior Makeover: While the Taisor inherits its base from the Maruti Fronx, it’s expected to undergo several exterior modifications. These changes could include new headlamps, eyebrow DRLs, refreshed bumpers, and new alloy wheels, all aligning with Toyota’s family look, possibly mirroring the design elements of the Toyota Hyrder.


  • Rear Design Update: The rear of the Taisor is also anticipated to receive a facelift with new bumpers, adding a unique identity to this rebadged model.


  • Interior and Features: The interiors of the Taisor are likely to remain largely similar to the Fronx, with potential updates in upholstery for a fresh feel. Feature-wise, it’s expected to retain the 9.0-inch infotainment system, ARKAMYs sound system, wireless charging, heads-up display, among others.


Engine and Performance

  • Under the Hood: The Taisor will continue with the existing engine options of the Fronx – the 1.0-litre BoosterJet engine offering 100bhp and 150Nm torque, and the 1.2-litre naturally aspirated petrol engine with 87bhp and 113Nm.


  • Transmission Options: The transmission options are anticipated to remain unchanged, providing familiarity and reliability in performance.


Launch and Pricing

  1. Launch Timeline: After a slight delay from its initial 2023 plan, the Toyota Taisor is now expected to hit the markets in the next few months, adding to the anticipation.
  2. Pricing Strategy: The Maruti Fronx is currently priced between INR 8.66 lakh and INR 15.37 lakh (on-road, Mumbai). The Taisor, in comparison, is expected to be priced about INR 30,000 to 40,000 higher, justified by Toyota through additional warranty offerings.


The Toyota Taisor is gearing up to be a significant addition to the Indian automobile market. With its expected blend of familiar engineering and fresh design elements, coupled with Toyota’s reliability and additional warranty, the Taisor is poised to attract a wide range of customers. For those eagerly awaiting its arrival, the Taisor promises to be a car that combines the best of both worlds – Maruti’s trusted performance and Toyota’s innovative styling

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