Apple CEO Tim Cook highlights the importance of AI and machine learning in company’s products
During Apple’s recent earnings call, CEO Tim Cook emphasized the significance of artificial intelligence (AI) and machine learning in the company’s products. Cook stated that AI and machine learning are considered fundamental technologies and are integrated into virtually every product that Apple ships.
Cook mentioned some specific features that were made possible by AI, including Personal Voice and Live Voicemail in iOS 17. Personal Voice is an accessibility feature that creates an automated voice that sounds like the user. Live Voicemail, on the other hand, displays a live transcription of a voicemail as it is being recorded in real time.
Furthermore, Cook highlighted the role of AI in the development of life-saving features such as fall detection, crash detection, and ECG on the Apple Watch. According to Cook, these advancements would not have been possible without the integration of AI technology.
Apple has been actively working on AI-related projects for quite some time, although Cook did not provide specific details during the earnings call. He did, however, assure analysts that the company is investing significantly in AI and will continue to do so responsibly. Cook also expressed confidence in seeing further product advancements in the future.
Earlier this year, Cook revealed that Apple has been conducting research on AI and machine learning, including generative AI, for several years. While the CEO did not elaborate on the specific nature of this research, it indicates the company’s long-term commitment to exploring and leveraging AI technology.
Summary:
- Apple CEO Tim Cook highlights the importance of AI and machine learning in the company’s products during an earnings call.
- AI and machine learning are considered fundamental technologies and are integrated into virtually every Apple product.
- Cook mentions specific features like Personal Voice and Live Voicemail that were made possible by AI.
- AI is also crucial in the development of life-saving features such as fall detection, crash detection, and ECG on the Apple Watch.
- Apple has been actively investing in AI and will continue to do so responsibly, with further product advancements expected in the future.
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