Oben Electric’s Exciting New Motorcycle Platform 🚀
India’s own electric motorcycle company, Oben Electric, has announced its new platform called O100 (O Hundred) that aims to revolutionize the biking experience. This innovative platform is being developed at their advanced R&D center in Bangalore.
Targeting the 100cc Market 🏍️
The O100 platform is designed to cater to the 100cc motorcycle category, which makes up about 30% of India’s two-wheeler market. This strategic move allows Oben Electric to reach a larger customer base, providing affordable electric motorcycles for daily commuters.
Affordable and User-Friendly 💰
One of the standout features of the O100 platform is its affordability. The new electric motorcycles will be priced under ₹ 1 lakh, making them accessible for many Indian customers. The design focuses on daily travel needs, ensuring convenience and efficiency.
Advanced Technology and Scalability 🔧
Oben Electric has incorporated new technology into the O100 platform, allowing for high-quality electric bikes that can be customized. This modular design supports various battery options and features, enabling quick upgrades and future improvements.
In-House Innovations 🔋
Founder and CEO Madhumita Aggarwal highlighted that Oben has developed its own LFP battery technology and other key components in-house. This approach creates a robust platform for next-generation motorcycles, enhancing the adoption of electric vehicles in both urban and rural areas.
Expanding Showroom Network 🏬
To support their growth, Oben Electric plans to open over 100 showrooms across Tier 1, Tier 2, and Tier 3 cities by the end of the year. This expansion will not only boost sales but also provide better profits for dealers.
Looking Ahead to 2025 📅
The motorcycles built on the O100 platform are set to launch in the second half of 2025, paving the way for Oben Electric to strengthen its presence in the market and cater to the growing demand for electric vehicles in India.
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