Meta’s Mark Zuckerberg Launches Instagram’s Threads, A Twitter Clone
– Meta’s Mark Zuckerberg launched Instagram’s Threads, a clone of Twitter, on Wednesday night.
– The launch of Threads has investors excited about the possibility of it becoming a “Twitter-Killer” and siphoning ad dollars from Twitter.
– Threads can be accessed using Instagram credentials, making it an easy addition for existing Instagram users.
– Meta stock closed up 3% ahead of the launch, outpacing gains by competitor tech companies.
– The launch of Threads comes as Twitter faces staffing cuts, content moderation controversies, and an exodus of advertisers.
Instagram’s Threads Attracts Brands and Celebrities
– Brands like Billboard, HBO, and Variety quickly set up accounts on Threads, along with celebrities like Shakira and former Meta Chief Operating Officer Sheryl Sandberg.
– The app did not feature any ads at launch, but big brands are expected to invest in advertising on the platform.
– Meta has been reaching out to social media influencers to attract them to Threads and encourage them to post regularly.
– Other Twitter competitors have failed to gain traction, giving Threads an advantage in the market.
Challenges and Potential for Threads
– Meta has had previous failures launching standalone copycat apps, such as Lasso, aimed at competing with TikTok.
– The news-oriented culture on Twitter is different from Instagram’s more visual platform, which may affect the adoption of Threads.
– However, Meta only needs to convince a quarter of Instagram’s users to join Threads to rival the size of Twitter.
– Investors and analysts are optimistic about Threads’ potential to disrupt Twitter’s struggling business.
Note: The news summary is presented as bullet points to meet the word limit requirement.
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