DelhiDesk Amazon Prime Video will stream Malayalam film Pachuvum Athbutha Vilakkum on May 26. The film, written and directed by Akhil Sathyan and produced by Sethu Mannarkkad, features Fahadh Faasil, Anjana Jayaprakash, Mohan Agashe, and Indrans in pivotal roles, and will premiere with dubbings in Tamil and Telugu. In related news, industry experts predict that video streaming platforms are likely to offer 50-60% of budgets to southern language content, with these programs seeing much traction and accounting for 30% of OTT viewership. It is estimated that 50% of overall subscription growth in 2022 will come from the five markets down south.
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👉 Amazon Prime Video to stream Malayalam film Pachuvum Athbutha Vilakkum on 26 May.
👉 Video streaming platforms to offer 50-60% of budgets to southern language content.
👉 Southern language content accounts for 30% of OTT viewership.
👉 Southern originals easier to put together due to lower talent costs.
👉 50% of overall subscription growth in 2022 expected to come from southern markets.
👉 RRR, Beast, and Jana Gana Mana among big hits on Netflix last year.
👉 Smaller southern titles like Jaya Jaya Jaya Hey, Love Today, and Rorschach breaking out.
👉 Vijay-starrer Beast features in weekly Top 10 in 13 countries on Netflix.
👉 Pachuvum Athbutha Vilakkum to premiere with dubbings in Tamil and Telugu.
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