Maruti Suzuki has reported a significant recovery in sales, attributed to a revival in the rural market. The company saw a 10 percent increase in retail sales of entry-level small cars in October. To bolster its presence in the sedan segment, Maruti Suzuki launched the fourth generation Dzire, priced between ₹6.79 lakhs and ₹10.14 lakhs (ex-showroom).

Maruti Suzuki’s Strategy in the Sedan Segment

Hisashi Takeuchi, MD and CEO of Maruti Suzuki India, emphasized the company’s commitment to maintain a strong market share across all segments. He mentioned that the compact sedan segment is essential for business sustainability, and Maruti aims to cater to every customer segment to retain its market dominance.

Market Performance and Future Outlook

Currently, Maruti Suzuki commands over 40 percent of the Indian passenger car market, with sedans contributing to 10 percent of its overall sales. The company has achieved more than 50 percent market share in the sedan category, significantly leading in the entry-level sub-compact segment. Senior executive Partho Banerjee highlighted the performance of rural markets, which have outpaced urban centers, leading to a remarkable October with 2.02 lakh units sold.

Stay tuned for more updates on upcoming cars and technological advancements in the automotive sector.

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Summary at glance

Maruti Suzuki reported a 10% growth in retail sales of entry-level small cars in October, aided by a revival in the rural market. The company launched the fourth-generation Dzire sedan, priced between ₹6.79 lakhs and ₹10.14 lakhs, aiming to boost its market share in the sedan segment, despite the rise of SUVs. With over 40% share in the Indian passenger car market, Maruti maintains a strong presence in all segments, especially with its popular models like Dzire and Ciaz.