Rural market growth is lifeline for small cars, believes Maruti Suzuki .

Maruti Suzuki has reported a significant recovery in sales, attributed to a revival in the rural market. The company saw a 10 percent increase in retail sales of entry-level small cars in October. To bolster its presence in the sedan segment, Maruti Suzuki launched the fourth generation Dzire, priced between ₹6.79 lakhs and ₹10.14 lakhs (ex-showroom).

Maruti Suzuki’s Strategy in the Sedan Segment

Hisashi Takeuchi, MD and CEO of Maruti Suzuki India, emphasized the company’s commitment to maintain a strong market share across all segments. He mentioned that the compact sedan segment is essential for business sustainability, and Maruti aims to cater to every customer segment to retain its market dominance.

Market Performance and Future Outlook

Currently, Maruti Suzuki commands over 40 percent of the Indian passenger car market, with sedans contributing to 10 percent of its overall sales. The company has achieved more than 50 percent market share in the sedan category, significantly leading in the entry-level sub-compact segment. Senior executive Partho Banerjee highlighted the performance of rural markets, which have outpaced urban centers, leading to a remarkable October with 2.02 lakh units sold.

Stay tuned for more updates on upcoming cars and technological advancements in the automotive sector.