Royal Enfield, the renowned two-wheeler manufacturer, has announced its plans to enter the Indian market with electric motorcycles by 2025. The company, which is a part of Eicher Motors Limited, has confirmed that it will unveil its first electric bike in 2025.
CEO Siddhartha Lal mentioned that they are currently about 24 months away from launching the electric bike and are working hard to bring a strong product in the EV segment. The company is currently testing various prototypes of electric bikes, while also continuing to invest in internal combustion engine (ICE) bikes.
To boost its electric vehicle (EV) business, Royal Enfield has appointed Mario Alvisi as the Chief Development Officer. Siddhartha Lal has confirmed that the e-bike plan is on track. The company has also applied for the incentive scheme, which involves an investment of INR 2,000 crore.
Lal further mentioned that Royal Enfield has become a trusted company with three manufacturing units serving 61 countries, making it a single firm and a product firm.
Royal Enfield’s sales have seen a significant increase, with the company currently holding a 93% market share in the mid-weight segment (250cc-750cc) and a 30% market share in the 125cc and above bike segments. With their entry into the electric motorcycle market, the company aims to further strengthen its position in the industry.
In summary:
★Royal Enfield plans to introduce electric motorcycles in the Indian market by 2025.
★The company is currently testing different prototypes of electric bikes and continuing investments in ICE engine bikes.
★Mario Alvisi has been appointed as the Chief Development Officer to boost the EV business.
★Royal Enfield holds a 93% market share in the mid-weight segment and a 30% market share in the 125cc and above bike segments.
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