Royal Enfield, a leading two-wheeler manufacturer, is set to enter the Indian market with electric motorcycles in 2025. The company, a part of Eicher Motors Limited, plans to launch its first electric bike in 2025 after thorough testing of various prototypes.
Royal Enfield CEO Siddharth Lal expressed confidence in the company’s ability to bring a strong product to the electric vehicle (EV) segment.
The company will continue to invest in internal combustion engine (ICE) bikes and has appointed a Chief Development Officer to boost its EV business.
Royal Enfield has applied for an incentive scheme linked to Eicher Motors, with plans to invest Rs 2,000 crore in the EV segment. The company has experienced significant growth, with sales increasing from 50,000 units to 9 lakh units last year. Royal Enfield holds a 93% market share in the mid-weight segment (250cc to 750cc) and a 30% market share in the 125cc and above bike segment.
Royal Enfield, a prominent player in the two-wheeler manufacturing industry, has announced its plans to enter the Indian market with electric motorcycles in 2025. As a part of Eicher Motors Limited, Royal Enfield aims to launch its first electric bike after a comprehensive testing phase of various prototypes. The company’s CEO, Siddharth Lal, emphasized their commitment to delivering a strong product in the EV segment and expressed confidence despite the lack of success in the Indian electric vehicle market so far.
While Royal Enfield focuses on developing electric motorcycles, it will also continue to invest in internal combustion engine (ICE) bikes. The company has appointed Ducati veteran Mario Alvisi as the Chief Development Officer to drive its EV business. Lal believes that the e-bike schemes are on the right track and has stated that the company has sufficient funds for its operations, with no need for additional funding.
Royal Enfield has applied for an incentive scheme linked to Eicher Motors, planning to invest Rs 2,000 crore in the EV segment. This investment reflects the company’s long-term aggressive growth strategy. Royal Enfield has enjoyed substantial growth over the years, with sales increasing from 50,000 units to 9 lakh units last year. The company holds a dominant 93% market share in the mid-weight segment (250cc to 750cc) and a 30% market share in the 125cc and above bike segment. Lal believes that the company’s growth trajectory is positive, and they have a wide range of products to offer.
In conclusion, Royal Enfield’s entry into the Indian electric motorcycle market in 2025 showcases its commitment to innovation and sustainable mobility. The company’s focus on developing strong electric bikes, along with its continued investment in ICE bikes, positions it well for future growth. With a strong market presence and a successful track record, Royal Enfield is poised to make a significant impact in the EV segment in the years to come.
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