DelhiDesk Amazon Prime Video will stream a new biographical sports drama film called Air, directed by Ben Affleck and starring Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker and Viola Davis, on May 12. The article also highlights the doubling of viewership of international content on over-the-top (OTT) video streaming platforms in India in 2022, as audiences take to original and dubbed versions of English, Turkish, Spanish and Korean shows and films. The article cites media consulting firm Ormax’s data on the most viewed international series in India last year, including House of the Dragon and Moon Knight. The article notes that viewers have become increasingly language-agnostic, and streaming services firms have used social media influencers and Bollywood stars to market these shows in India over the past year.
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👉 Amazon Prime Video will stream Air, a biographical sports drama film directed by Ben Affleck, on May 12. It stars Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker, and Viola Davis.
👉 Viewership of international content on over-the-top (OTT) video streaming platforms in India has nearly doubled in 2022.
👉 Audiences have taken to original and dubbed versions of English, Turkish, Spanish, and Korean shows and films.
👉 Dubbing and subtitling of international shows have made viewers language-agnostic and popular for high-quality storytelling and production.
👉 The most viewed international series last year included House of the Dragon and Moon Knight, beating the previous year’s record by Hawkeye.
👉 Indian viewers have high interest and appetite for great global and local content.
👉 People are inherently culturally curious and intrigued by stories from around the world.
👉 Another important aspect of stories traveling around the world has been the acceptance of subtitles and dubs.
👉 International TV shows and films that have trended on the India Top 10 row last year on Netflix include All of us are Dead, Stranger Things 4, Red Notice, Bridgerton Season 2, DAHMER: Monster- The Jeffrey Dahmer Story, and Don’t Look Up.
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