The automotive landscape in India is set to welcome an exciting addition from Toyota, the Urban Cruiser Taisor. Positioned in the competitive sub-4-meter SUV segment, this vehicle aims to challenge established rivals with its array of features, dynamic styling, and robust performance. Let’s explore what makes the Urban Cruiser Taisor a noteworthy contender in this bustling market segment.

Design and Aesthetics:

Toyota has taken a modern approach to the design of the Urban Cruiser Taisor, moving away from conventional boxy SUV contours to a more refined and contemporary aesthetic. The front end flaunts a new grille design integrated with sleek headlamps and distinctive frog lamp accents, projecting a youthful and energetic vibe.

The vehicle’s side profile is enhanced with chic alloy wheels, while the rear end receives a stylish makeover with a redesigned tailgate and bumper, ensuring that the Taisor stands out with its unique visual appeal.

Interior and Features:

The cabin of the Urban Cruiser Taisor is a fusion of comfort, convenience, and technology. It is equipped with a plethora of features including:

  • A plush leather-wrapped steering wheel.
  • A comprehensive 360-degree camera system and a head-up display for augmented driving comfort.
  • Adaptive cruise control to ease long-distance travel.


  • A state-of-the-art 9.0-inch touchscreen infotainment system complemented by a 6-speaker audio setup.
  • Wireless smartphone integration, fast USB charging ports, and a vibrant colored instrument cluster.
  • Enhanced safety is ensured with the inclusion of six airbags.


Performance Dynamics: Under the hood, the Urban Cruiser Taisor offers two petrol engine variants:

  1. A 1.2-liter naturally aspirated engine delivering 90 bhp and 113 Nm, paired with a 5-speed manual transmission.
  2. A potent 1.0-liter Boosterjet engine producing 100 bhp and 147 Nm, coupled with a 6-speed torque converter automatic transmission, promising a blend of performance and efficiency.

Fuel Efficiency and Practicality: While the exact mileage figures are yet to be disclosed, expectations are set around 17-18 kmpl based on Toyota’s reputation for engineering fuel-efficient vehicles. This makes the Taisor not just a joy to drive but also economical for daily commutes and long hauls.

Variants and Pricing: Anticipated to be launched in multiple trims such as S, G, V, along with Hybrid and CNG options, the Urban Cruiser Taisor caters to a wide range of preferences and requirements. The expected starting price is around Rs 12,53,911 (ex-showroom), positioning it as a value-packed offering in the segment.

Market Positioning: The Toyota Urban Cruiser Taisor is set to carve its niche in the bustling Indian SUV market. Its combination of Toyota’s reliability, innovative features, and a compelling drive experience positions it as a formidable rival to the likes of Hyundai Creta. The Taisor is not just another addition to the segment but a representation of Toyota’s commitment to offering vehicles that are stylish, feature-rich, and engineered for performance.

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