First Auto Works (FAW) of China has recently expanded its electric vehicle portfolio with the launch of the Bestune Xiaoma under its brand. This small electric vehicle, first unveiled last year, is positioned to enhance FAW’s presence in the competitive micro-EV segment and is expected to compete with models like the Wuling Hongguang Mini EV in China.
There are also expectations that this model might enter the Indian market soon, where it would face competitors like the Tata Tiago EV and MG Comet EV.
Key Features of Bestune Xiaoma
Design and Dimensions
- Exterior: The Xiaoma boasts a unique design with a playful dual-tone color scheme that could be straight out of an animation film. It features large square headlights with rounded edges and an aerodynamic wheel design to improve range efficiency.
- Size: The Xiaoma is compact, measuring just over 3 meters in length, making it ideal for urban environments where space is at a premium.
Advanced Technology
- Interior: At the Shanghai Auto Show in April 2023, FAW showcased both hardtop and convertible versions of the Xiaoma, though currently, only the hardtop variant is available. The car includes a 7-inch touchscreen infotainment system and sports an attractive dual-tone theme on the dashboard.
- Safety: The Xiaoma is equipped with driver-side airbags, enhancing safety for the occupants.
Performance
- Platform: The Xiaoma is built on the FME platform, which includes dedicated chassis for EVs and range extenders. This platform was previously used for the NAT ride-hailing EV.
- Powertrain: It features a single 20 kW electric motor placed on the rear shaft and uses a lithium-iron phosphate (LFP) battery supplied by Goshen and REPT.
- Range: The EV version can cover up to 800 km on a single charge, while the range extender version can achieve more than 1200 km.
- Charging and Voltage: Both A1 and A2 sub-platforms support an 800 V architecture, facilitating quick charging capabilities.
Market Positioning and Competition
The Bestune Xiaoma’s entry into the micro-EV segment signifies FAW’s strategic move to capitalize on the growing demand for electric vehicles, especially in densely populated urban areas. With its competitive pricing ranging from approximately CNY 30,000 to 50,000 (about INR 3.47 lakh to 5.78 lakh), the Xiaoma is positioned as an affordable yet stylish option for city commuters.
Potential Launch in India
With the increasing focus on sustainable transportation in India, the introduction of the Bestune Xiaoma could shake up the low-cost EV market, challenging established models like the Tata Tiago EV and the upcoming MG Comet EV. Its success will depend on its ability to meet the specific needs and preferences of Indian consumers, including reliability, cost-effectiveness, and suitable service infrastructure.