The government is making every effort to relieve mobile phone users from unwanted calls and will soon launch a pilot project for Caller Name Presentation (CNP), which will display the caller’s name. Additionally, the government is preparing to introduce stringent penalty rules to curb such calls.

Key Takeaways:

  • Caller Name Presentation Pilot Project: The government is set to launch a pilot project to display the name of the caller.

 

  • Heavy Penalties: New rules with heavy fines for making unwanted calls are in the pipeline.
  • Monitoring High-Volume Call Numbers: Numbers making a large number of calls within a short period will be scrutinized.

 

New Measures and Benefits:

  • Pilot Project Implementation: According to a senior official from the Department of Telecommunications, preparations for the CNP pilot project are complete, and it will be launched soon in a specific region. This project will help identify the caller’s name when a call is received.

 

  • Investigating High-Volume Call Numbers: Numbers that make a significant number of calls within two to three hours will be investigated. This aims to tackle the issue of marketing calls made from multiple numbers.

 

  • Blocking Unwanted Calls: Currently, users can block unwanted call numbers, but marketers often switch to new numbers. The new measures will focus on numbers making excessive calls in short periods.

 

Additional Measures:

  • Commercial and Marketing Call Identification: Separate number series of 160will be issued for commercial and marketing calls, allowing consumers to decide whether to answer the call.

 

  • Telecom Sathi Portal: The Telecom Sathi portal will aid in actions such as blocking stolen mobile phones and preventing SIM card misuse.

InShort:

These initiatives aim to protect consumers from the nuisance of unwanted calls by displaying caller names and imposing heavy penalties on offenders. By closely monitoring high-volume call numbers and providing clear identification for commercial calls, the government is taking significant steps to enhance the mobile user experience and curb unsolicited marketing efforts.

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