Kia India, one of the fastest-growing premium carmakers in the country, has announced the launch of a new flexible ownership plan, ‘Kia Subscribe’. In a move to further enhance its flexible ownership offerings, Kia has signed a Memorandum of Understanding (MoU) with ALD Automotive Pvt Ltd.
This collaboration will extend Kia’s Leasing & Subscription services to 14 major cities across India, including Delhi, Noida, Ghaziabad, Faridabad, Gurgaon, Mumbai, Pune, Ahmedabad, Indore, Bangalore, Chennai, Hyderabad, Kolkata, and Jaipur.
Expansion of Kia’s Flexible Ownership Programs
Building on the success of the Kia Lease program, which offers long-term leasing options, Kia has introduced ‘Kia Subscribe,’ a short-term lease solution tailored for both salaried and self-employed individuals. This program is designed for those seeking flexibility in vehicle usage without the long-term commitment, with tenure options ranging from 12 to 36 months.
The Kia Lease program, launched just three months ago, is specifically designed for B2B clients, corporates, and MSMEs with prolonged mobility needs. It offers lease terms ranging from 24 to 60 months, with various mileage options to suit different requirements.
Flexible Ownership Options
Minimum Monthly Lease Rental Rates:
- Kia Sonet: ₹17,999
- Kia Seltos: ₹23,999
- Kia Carens: ₹24,999
- Kia EV6: ₹1,29,000
Leadership Insights
Mr. Hardeep Singh Brar, Senior Vice-President of Sales & Marketing at Kia India, commented on the success of the flexible ownership programs: “The first phase of our flexible ownership program, ‘Kia Lease,’ has received an overwhelming response from customers.
It is designed to meet the evolving needs of our customers and revolutionize the car ownership experience in India. With the anticipated growth of the leasing market from 1% to 3% in the near future, we aim to be the driving force behind this shift, delivering the best ownership experience. With ‘Kia Subscribe,’ we have ensured that hassle-free premium mobility solutions are accessible to all.”
Partnership with ORIX Auto Infrastructure Services Limited
Earlier this year, Kia partnered with ORIX Auto Infrastructure Services Limited to launch the Kia Lease program. Initially rolled out in key cities such as Delhi-NCR, Mumbai, Hyderabad, Chennai, Bengaluru, and Pune, these initiatives were crafted for greater flexibility.
What Kia Subscribe Covers
The program allows customers to acquire vehicles without any down payment and includes benefits like maintenance coverage, insurance management, and the elimination of resale concerns, making vehicle ownership simpler and more convenient.
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