JVC’s Return to the Indian TV Market
Japanese consumer electronics brand JVC is making a comeback in the Indian TV market, partnering with Noida-based Super Plastronics Pvt Ltd (SPPL) through a brand license agreement. This move comes after JVC’s initial venture into India in 2019, where they teamed up with Veera Group to introduce their TVs. Now, with SPPL, JVC plans to launch a new range of premium smart QLED televisions, which will be sold exclusively on Amazon’s e-commerce platform. This collaboration aims to tap into the growing demand for high-quality smart TVs among Indian consumers.
SPPL’s Role in the Partnership
SPPL has built a reputation for offering affordable smart TVs in the Indian market and boasts impressive revenues of around Rs 700 crore. With this new partnership, they are excited to bring JVC’s advanced TV technology to Indian homes. Pallavi Singh, representing JVC TV India, expressed enthusiasm about introducing their innovative TV lineup to the local audience, emphasizing the brand’s commitment to delivering quality products that meet the needs of Indian consumers.
Challenges in the Indian Television Market
Despite the excitement surrounding the re-launch, the Indian television market is currently facing some hurdles. Factors such as a high base and a decline in demand for smaller screen smart TVs, particularly during the lockdown period, have posed challenges. Market research indicates a 14 percent drop in exports recently, highlighting the tough landscape for TV brands. However, with JVC’s premium offerings and SPPL’s established presence, there is hope that they can navigate these challenges and attract Indian consumers effectively.
