Honda’s Prologue electric SUVs are quietly creeping up on Tesla Here’s how to .

Honda’s Prologue Electric SUV Gains Traction

Honda sold nearly 13,000 units of its mid-size electric SUV, the Prologue, in the three months ending September 30. Although it trails Tesla’s Model Y, the Prologue has emerged as the fifth best-selling EV in the U.S., appealing to drivers seeking a reliable and affordable electric option from a trusted brand.

Customer Preferences Shift

Melissa Jones, a software developer in Utah, chose the Pacific Blue Prologue not for environmental concerns but out of loyalty to Honda. “I just wanted to try the new Honda,” she stated, highlighting a growing trend among buyers who prioritize brand trust over electric vehicle enthusiasm.

Competitive Pricing and Features

The Prologue starts at $47,400, closely matching the average U.S. car price. While it may not boast groundbreaking performance, it offers practical features like ample storage and advanced tech, appealing to Honda’s customer base. Moreover, electric vehicles typically incur $1,000 less in maintenance costs annually compared to gas-powered models.

Market Dynamics

Despite discussions of an EV slowdown, Q3 sales figures show a 5% increase in electric vehicle purchases, indicating a strong demand for affordable options. Tesla remains a leader but faces increasing competition from brands like Chevrolet and Honda, which are capturing the interest of budget-conscious consumers.