Ford Motor, the renowned American car manufacturer, is set to reintroduce its popular SUV, the Endeavor, in India in a brand-new avatar. Preparations are underway, including the patenting of its new design. Despite recent plans to sell its Chennai production plant to JSW, Ford has now canceled this deal, signaling its continued commitment to the Indian market.

Rivalry with Toyota Fortuner

The Ford Endeavor, once sidelined by the Toyota Fortuner, is making a comeback to reclaim its position in the market. Ford’s strategic plan aims to outperform the Fortuner, which had previously dominated the segment.

Global Market Presence as the Everest

Internationally known as the Everest, Ford’s luxury SUV is making its return to India, expected to compete directly with the Toyota Fortuner and MG Gloster. The new Endeavor’s anticipated arrival is set to shake up the Indian SUV market.

Design and Styling of the New Ford Endeavor

The new Ford Endeavor showcases a more refined design than its predecessors. Key features include LED headlights, a large grille, C-shaped daytime running lights, and a robust bumper. It also boasts 21-inch alloy wheels and a 50mm longer wheelbase. The SUV’s rear end sports a distinctively flat profile with a unique set of LED taillights.

Engine Specifications

The new Ford Endeavor is equipped with a 2.0-liter turbo diesel and a 2.0-liter bi-turbo diesel engine. The first engine produces 168 BHP with a torque output of 405 Nm, while the dual-turbo engine is capable of 208 BHP and 500 Nm. Additionally, the turbo diesel engine is paired with a 6-speed automatic transmission, whereas the bi-turbo comes with a 10-speed automatic transmission. Both gearboxes feature SelectShift, and Ford offers both 4×2 and 4×4 drivetrains.

Advanced Features

The new Ford Endeavor is loaded with features such as front and rear parking sensors, lane-keep assist, reverse camera, lane-departure warning, trailer sway control, crash detection, driver attention alert, 9 airbags, automatic emergency braking, and blindspot assist.

Price Range and Competition

The Ford Endeavor’s ex-showroom price in India starts from ₹29.99 lakh and goes up to ₹36.27 lakh. The base model, Titanium 4×2 AT Automatic Diesel, is priced at ₹29.99 lakh, while the top-end Titanium Plus 4×4 AT Automatic Diesel variant costs ₹35.62 lakh. Its primary competitor in the market will be the Toyota Fortuner.

Ford’s re-entry into the Indian market with the new Endeavor SUV marks a significant step in reviving its legacy and challenging established players in the luxury SUV segment.

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