Ford Motor is set to make a comeback in India with the launch of new SUVs and cars, including hybrid and electric vehicles. Reports suggest that Ford will partner with Tata for this venture, although the details are still unclear.
The company had previously sold its manufacturing plant in Gujarat to Tata but still retains the Tamil Nadu plant, where the new vehicles will be produced.
Joint Venture with Tata
By collaborating with Tata, Ford aims to strengthen its service and distribution network in India. The decision to manufacture vehicles in the Tamil Nadu plant indicates a strategic move to re-establish its presence in the Indian market.
The upcoming SUVs, including the popular Ford Endeavour, will be launched soon, along with hybrid and electric cars to cater to the increasing demand for eco-friendly vehicles.
Upcoming Models and Market Strategy
Following the success of Ford Endeavour, the company plans to introduce the new generation EcoSport and the Ford Mustang Electric in the Indian market. With a focus on affordability and sustainability, Ford aims to make a mark among Indian consumers, especially the youth segment.
The launch of hybrid cars is expected to boost the company’s position in the market and attract environmentally conscious buyers.
News Summary
- Ford is set to launch new SUVs in collaboration with Tata in India
- The company plans to manufacture vehicles in its Tamil Nadu plant
- Ford will introduce hybrid and electric cars to cater to the growing demand for eco-friendly vehicles
- The upcoming launch of Ford Mustang Electric will target the youth segment in India
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