Hyundai has made a notable entry into the entry-level SUV market with the Exeter, generating positive customer responses. Despite its success, the Exeter faces stiff competition from the Tata Punch in the micro SUV segment.
One of the challenges Hyundai is encountering with the Exeter is the disparity between demand, production, and supply, leading to prolonged waiting periods for customers.
Key Insights:
- Market Response and Waiting Period: The Hyundai Exeter is well-received in the market but trails behind the Tata Punch in sales. The significant demand for the Exeter has resulted in a waiting period of up to four months, longer than the two-month waiting period for the Tata Punch, despite the Punch selling almost double the units of the Exeter.
- Waiting Period Variability: In various cities, including Hyderabad, Pune, Ahmedabad, Gurugram, Lucknow, Kolkata, Thane, Ghaziabad, Coimbatore, and Noida, the Exeter’s waiting time extends to four months. The wait varies based on factors like the car’s variant, color, transmission type, and dealership location.
- Price Adjustments: Hyundai increased the Exeter’s prices in the previous year, with an additional increment of up to Rs 16,000 implemented this year. The adjustments affected all variants, excluding the EX MT and SX (O) Connect MT trims, with the SX(O) Connect MT dual-tone variant experiencing the most significant price hike.
- Features and Specifications: The Exeter boasts an array of features, including a 113.8Nm power output, a CNG variant option, bi-projector auto headlamps with LED DRLs, a voice-controlled sunroof, and advanced safety features like dual dash cameras and six airbags.
Tabular Overview of Hyundai Exeter:
| Feature | Description |
|---|---|
| Average Waiting Period | Up to 3.5 months, with a maximum of 4 months in select cities |
| Price Adjustment | Recent increase of up to Rs 16,000, new ex-showroom price of top variant Rs 6.13 lakh |
| Engine Specifications | 113.8Nm power output, optional CNG variant producing 68bhp and 95.2Nm torque |
| Transmissions Available | 5-speed manual and AMT |
| Key Features | LED DRLs, voice-controlled sunroof, 15-inch alloy wheels, wireless charger, etc. |
| Safety Features | Dual dash cameras, six airbags, electronic stability control, hill hold control |
Summary:
★Hyundai’s entry-level SUV, the Exeter, is receiving a good response in the market but lags behind Tata Punch in the micro SUV segment.
★There is a significant gap between the demand, production, and supply of the Exeter, resulting in a long waiting period of up to four months for customers.
★The waiting period varies across different cities, with Hyderabad, Pune, Ahmedabad, Gurugram, Lucknow, Kolkata, Thane, Ghaziabad, Coimbatore, and Noida having a four-month waiting period.
★Hyundai increased the prices of the Exeter in October, with the highest increase seen in the SX(O) Connect MT dual-tone variant.
★The Exeter offers various features and specifications, including a power output of 113.8Nm, a CNG variant, and safety features such as dual dash cameras and six airbags.
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