Brixton Motorcycles, renowned for its European elegance, has officially announced its exciting entry into the Indian market. Partnering with KAW Veloce Motors Pvt Ltd (KVMPL), the brand is set to introduce a unique range of motorcycles tailored specifically for Indian riders.
Strategic Expansion 🌍
Brixton’s move to penetrate the Indian market comes after nearly two years of strategic planning with KAW Veloce Motors. This venture aims to tap into India’s significant role in the global motorcycle industry, enhancing Brixton’s presence not only in Europe but also across Southeast Asia.
Exclusive Motorcycle Models 🏍️
The brand has announced the launch of four distinct motorcycle models this year, each a testament to Brixton’s commitment to elegance, performance, and innovation. These motorcycles are being crafted at Brixton’s Austrian design center, with production set in a new state-of-the-art facility in Kolhapur, Maharashtra.
Research and Development in India 🔬
In a major step towards integrating deeper with the Indian market, Brixton and KVMPL are establishing a research and development center in India. This facility will focus on creating models specifically designed for Indian roads and is also aimed at positioning India as a strategic export hub to Southeast Asian and African markets.
Expanding Dealer Network 🏢
To ensure that Indian customers enjoy wide accessibility and convenience, Brixton plans to build a comprehensive dealer network. The company intends to open 15 dealerships by the end of 2024, with a vision to expand to 50 dealerships by the following year.
Engagement and Launch Plans 🎉
With a focus on diverse consumer needs, from beginners to veteran riders looking for premium experiences, Brixton is gearing up for an extensive marketing campaign. This will culminate in a festive brand launch later this year, promising to make a significant splash in the Indian motorcycle market.
Tushar Shelke, Managing Director of KVMPL, expressed his excitement about the collaboration: “We are thrilled to bring this esteemed brand to the Indian motorcycling community. With the launch confirmed, stay tuned for more exciting news soon.”