Ather Energy registers highest monthly sales in October .

Rizta Drives Ather’s Sales Surge

The launch of the Rizta electric scooter has significantly boosted Ather’s sales, contributing to 60-70 percent of the company’s shipments last month. As Ather’s first family-oriented scooter, the Rizta competes with established models such as the TVS iQube, Bajaj Chetak, and Ola S1 range. Its popularity is particularly noticeable in states like Gujarat, Maharashtra, Delhi, and Rajasthan.

EV Market Growth

Ather’s success mirrors a broader trend in the electric vehicle (EV) market, which saw a remarkable 70 percent year-on-year growth in October. Ola Electric led the market with over 50,000 units sold, while TVS Motor Company followed closely with around 30,000 units, marking a 45 percent increase. Bajaj Chetak, despite losing its second-place position to TVS in September, managed to sell 28,000 units last month.

Future Prospects for Ather

Ather is optimistic about its growth trajectory and has applied for a ₹4,500 crore initial public offering (IPO). The company currently operates 231 experience centers and has established 2,500 fast charging stations nationwide. With plans for a third manufacturing facility in Maharashtra and expanding international shipments to Sri Lanka, Ather is poised for significant growth in the EV sector.