Apple’s highly anticipated electric vehicle, codenamed Titan, has finally had its release date revealed. The tech giant started working on this project back in 2015 but faced several challenges along the way. Now, it has been announced that the Apple electric vehicle will be launched in 2028, creating even more excitement among enthusiasts.

Shift in Apple’s Electric Vehicle Vision


Initially, Apple was working on a fully autonomous vehicle without a steering wheel. However, a recent report from Bloomberg suggests that the company has made some changes to its vision. Instead of a fully autonomous car, the first Apple vehicle will have limited self-driving features, similar to other electric vehicles in the market. This decision aligns with Tesla’s plan to develop a Level 2+ system, which requires a driver to be present in the car.

Pressure on CEO Tim Cook


According to Bloomberg, Apple’s board members are putting pressure on CEO Tim Cook to provide a strong plan for Project Titan. Despite the project being in development for several years, no visible prototype has been presented yet. This pressure indicates the urgency to deliver a groundbreaking product in the highly competitive electric vehicle market.



  • Apple’s electric vehicle, codenamed Titan, is set to be launched in 2028.


  • The initial plan for a fully autonomous vehicle has been revised, and the first Apple car will have limited self-driving features.


  • Pressure is mounting on CEO Tim Cook to present a strong plan for Project Titan.

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