BMW has unveiled the new retail model in India. Here’s the full lowdown on .

The Indian automotive market is evolving, with premium vehicles gaining unprecedented popularity. As a response, automakers are transforming their retail strategies to engage younger audiences. BMW Group India is redefining the retail experience with its innovative approach.

Blending Digital Innovation with Personalized Service

BMW Group India aims to create a dynamic showroom environment that combines digital innovation with personalized service. The new layout features open spaces and minimalistic designs, enriched with high-tech digital interfaces that allow customers to explore vehicle features and customize their preferences.

Revolutionizing Customer Engagement

Vikram Pawah, President and CEO of BMW Group India, emphasized that their Retail.NEXT initiative is not just an enhancement but a complete transformation of the luxury experience. The dealerships are designed with ‘physital’ innovations, seamlessly merging physical and digital elements.

Nationwide Roll-Out of Retail.NEXT

This initiative marks the start of a nationwide rollout across 56 facilities in 33 cities within 36 months. The concept includes a unified entry for sales and service, reducing barriers between customers and dealership staff.

Customer-Centric Features

Retail.NEXT showrooms will feature ‘Personal Service Advisors’ and ‘BMW Geniuses’ equipped with digital sales tools. A central hospitality area with a ‘BMW Bar and Lounge’ enhances customer experience, while a ‘Multifunctional Handover Bay’ streamlines car deliveries and test drives.

Creating Lasting Connections

With carefully curated atmospheres and inviting environments, BMW Group India aims to encourage customers to spend more time in showrooms. Special events, like viewing the 2024 ICC Men’s Twenty20 World Cup final, foster brand loyalty and create enduring connections with customers.