Meta Partners with CAIT to Upskill 1 Million Traders on WhatsApp Business App
On World MSME Day, Meta announced a new partnership with the Confederation of All India Traders (CAIT) to upskill 1 million traders on the WhatsApp Business App over the next three years. The company also launched the Meta Small Business Academy, which will provide digital marketing skills to new entrepreneurs and marketers. The course module and examination are available in seven languages, including English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu, to reach MSMEs across India. The partnership between CAIT and Meta will be conducted through thousands of trade associations connected with CAIT all over the country. FICCI and Meta share a commitment towards the growth of India’s small businesses, and last year, they reached the milestone of enabling half-a-million women SMBs by providing them with digital marketing skills. Meta has launched several key programs over the last few years, keeping in mind the unique needs of India’s MSMEs.
The CAIT partnership aims to empower traders across India to use the WhatsApp Business App to connect with their customers and supercharge their growth journeys. Sandhya Devanathan, Vice President (India) at Meta, said, “Skilling plays a consequential role in unlocking growth for India’s MSMEs. At Meta, we are committed to enabling timely skill development opportunities for businesses across their growth journeys. While the MSBA certification will particularly benefit entrepreneurs who are just starting out, our partnership with CAIT will empower traders across India to use the WhatsApp Business App to connect with their customers and supercharge their growth journeys.”
Praveen Khandelwal, National Secretary General of CAIT, said, “Technology and internet along with networking, logistics, and communication are the five critical pillars for India’s trading community. With businesses of all sizes using WhatsApp to communicate, coordinate, and connect with their customers effectively, there is an urgent need to equip them with timely skills needed to drive business growth. Under the ‘WhatsApp Se Vyapaar’ campaign, we are thrilled to announce that we will work with Meta to train 1 million traders to digitally empower traders to boost their businesses using the WhatsApp Business App. We believe this initiative will unlock new growth opportunities for traders across India, and we look forward to partnering even more closely with Meta to expand the business and digital skilling charter in the months to come in order to address the evolving needs of the trading community.”
The Meta Small Business Academy certification will help new entrepreneurs and marketers gain digital marketing skills to grow on the Meta apps. Meta aims to empower India’s MSMEs through skilling and has launched several programs in partnership with FICCI, which serves as a strategic partner to Meta in empowering India’s MSMEs.
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