Renowned ad guru Sylvester daCunha, who was instrumental in making the Amul girl a household name, passed away at the age of 80. The veteran adman is survived by his wife Nisha and son Rahul Dakunha. Here are some key highlights of his life and legacy:
Identity was given through Amul girl
Sylvester Dacunha is best known for creating the Amul girl, who gave the brand a new identity in India and around the world. Introduced in 1966, the Amul girl became the face of the butter brand, appearing in countless ads that were both praised and criticized for their humorous take on contemporary issues.
Amul girl special one-liner
One of the reasons why the Amul girl campaign was so successful was the catchy one-liner that accompanied it: “Utterly Butterly Amul.” This witty tagline, combined with the memorable Amul girl character, helped the ad campaign stand out and become an integral part of the brand’s identity.
Jayen Mehta expressed grief
Jayen Mehta, who worked with Sylvester Dacunha at Amul for nearly three decades, expressed his deep sympathy for the adman’s family. Amul’s GM Marketing Pawan Singh also mourned the loss, saying that he had learned a lot from Sylvester Dacunha about brand communication and advertising.
Sylvester daCunha’s legacy will live on through the Amul girl, whose iconic image and humorous ads have become a part of Indian pop culture. May he rest in peace.
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