DelhiDesk Music labels in India, including T-Series, Sony Music and Saregama, have seen a significant increase in film soundtrack acquisition costs over the past year and a half. Filmmakers are demanding higher rates for music rights due to the perceived returns from audio streaming. However, labels argue that the quality of Hindi film music has declined and the number of songs per film has reduced. Southern producers are also requesting higher rates due to the increasing popularity of their films across India. The rise in costs may lead to labels being less willing to take risks on film music and investing instead in mainstream non-film singles.
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👉 Music labels such as T-Series, Sony Music, and Saregama have seen film soundtrack acquisition costs spike by five to eight times over the past year and a half.
👉 Filmmakers are demanding massively higher rates, with most deals being struck in the early stages of the movie’s life cycle when the music hasn’t even been put together.
👉 Labels say they are at a serious disadvantage given the quality of Hindi film music lately that is gaining no traction and the fact that the number of songs per film has reduced significantly.
👉 Southern producers are also asking for higher rates based on the increasing pan-India popularity of their films.
👉 Labels are paying more for fewer songs and more compact soundtracks as Hindi films have given up the template of full-fledged musicals with six or more songs.
👉 The music industry is highly competitive, and music labels often have no choice but to secure the rights to film music to remain relevant.
👉 This unabated rise in the cost of commercial film music may lead to a situation where labels may be less willing to take risks on film music and may be more inclined to invest in mainstream non-film singles that will lower risks and may have a higher probability of profitability.
👉 The cost of production of films has risen in the past couple of years, and producers want to secure projects by selling rights such as satellite, digital, and music.
👉 Labels are no longer dependent only on film music with the rise in the independent and pop scene.
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