DelhiDesk Netflix has announced that a new India original series, Scoop, directed by Hansal Mehta and starring Karishma Tanna, Mohd Zeeshan Ayub and Harman Baweja, will premiere on 2 June. The company had lowered prices in India by 20-60% in December 2021, which helped grow engagement in the country by nearly 30% year-on-year, while foreign exchange-neutral revenue growth in 2022 accelerated to 24% versus 19% in 2021. Netflix is investing in local content, which is travelling more than ever, according to co-CEO Ted Sarandos. The platform has also announced period drama Heeramandi, Zoya Akhtar’s The Archies, returning seasons of Delhi Crime, Mismatched, The Fabulous Lives of Bollywood Wives, Kota Factory and She besides originals with Kareena Kapoor Khan and Anushka Sharma.
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👉 American streaming platform Netflix announces new India original series Scoop, directed by Hansal Mehta, starring Karishma Tanna, Mohd Zeeshan Ayub and Harman Baweja, to premiere on 2 June.
👉 Netflix reports 30% YoY growth in engagement in India after lowering prices by 20-60% in December 2021.
👉 Netflix sees India as a huge market for entertainment-loving people who prefer local content.
👉 Netflix’s ability to access the Indian market continues to scale alongside content opportunities, says co-CEO Ted Sarandos.
👉 Netflix has announced several new Indian originals, including period drama Heeramandi and returning seasons of popular shows.
👉 Netflix’s mobile-only plan costs ₹149/month, down from ₹199/month, while the basic plan costs ₹199/month, down from ₹499/month.
👉 Netflix cites RRR and Gangubai Kathiawadi as successful Indian releases on the platform.
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