DelhiDesk Indian filmmakers are turning to multi-star films to draw audiences back to cinemas. With few stars able to guarantee box office success, producers are creating mixed-star cast projects to appeal to a wider audience. Shah Rukh Khan will star alongside popular Tamil actors Nayanthara and Vijay Sethupathi in Jawan, while Prabhas’ Salaar will feature Malayalam star Prithviraj Sukumaran. Salman Khan’s Tiger 3 features Emraan Hashmi as the antagonist. The trend of multi-starrers was established in Hindi cinema in the 1970s and 1980s but declined in the 2000s as stars felt they didn’t need another big name to justify high budgets.
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👉 Akshay Kumar and Tiger Shroff-starrer Bade Miyan Chhote Miyan directed by Ali Abbas Zafar will release in cinemas for Eid 2024. The film produced by Vashu Bhagnani will see Malayalam star Prithviraj Sukumaran play the antagonist.
👉 Indian movies are set to bring back the big multi-star films that were a hit until the 1980s to draw audiences back to the theatres.
👉 Shah Rukh Khan will be seen in Jawan along with Nayanthara and Vijay Sethupathi—both popular Tamil stars—Prabhas’ Salaar will feature Sukumaran as well. And Salman Khan’s Tiger 3 features Emraan Hashmi as the antagonist.
👉 The trend seems to have gained ground post the release of Allu Arjun’s multilingual Pushpa: The Rise- Part One last December, which saw Malayalam star Fahadh Faasil feature along with him.
👉 Trade experts say it is easier to secure funding for projects when multiple stars are on board, and each ensures their fanbase contributes to the box office.
👉 The trend of multi-starrers was well-established in Hindi cinema in the 1970s and the ’80s when stars like Amitabh Bachchan, Vinod Khanna, Shashi Kapoor and Shatrughan Sinha would often feature in films together.
👉 However, it began to dissipate in the 2000s when most stars felt they didn’t need another big name to justify high budgets and aid box office recovery.
👉 Producers agree that mega-budget projects necessitate multiple stars at the moment, the latest example having been thrown up by the Hollywood superhero flick Black Adam, which features several superhero characters.
👉 Even blockbuster American franchises like Avengers bring multiple stars together, with the last film Endgame remaining one of the highest-grossing Hollywood films of all time in India at over 373 crore.
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