DelhiDesk Sony Pictures Networks India (SPNI) has appointed Sania Mirza as its tennis ambassador to promote the game and the Sony Sports Network, as well as to be an expert panellist on the network’s show Extraaa Serve across the tournaments. SPNI has media rights to three out of the four tennis grand slams, including the Australian Open, French Open, and US Open, along with the Davis Cup, and wants to promote its sports network as the “Home of Tennis” in India. Tennis has a sizable following in India, with close to 100 million viewers watching the sport on TV in 2022. The top four markets for tennis in India are North East, Maharashtra/Goa, Tamil Nadu/Pondicherry, and Andhra Pradesh/Telangana.
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👉 With media rights to three out of the four tennis grand slams, Sony Pictures Networks India wants to promote its sports network as the ‘Home of Tennis’ in India.
👉 Sania Mirza has been roped in as tennis ambassador to promote the game and the Sony Sports Network.
👉 North East, Maharashtra/Goa, Tamil Nadu/ Pondicherry, and Andhra Pradesh/Telangana are the top four markets for tennis in India contributing 2/3rd of tennis ratings in India.
👉 Despite being at an unfavorable time for the Indian viewers, the US Open saw a 579% jump in viewership from 1.7 million to 11.6 million.
👉 Tennis Grand Slams have seen increased interest from advertisers due to their premium audiences and increasing viewership.
👉 Automobiles, mobile handsets, BFSI, and lifestyle are looking at tennis with a lot of interest.
👉 Sony Sports Network offers commentary in Hindi, English, Tamil, and Telugu.
👉 Sania Mirza has won six Grand Slam titles across Australian Open, US Open, Roland Garros, and Wimbledon, making her one of the most successful tennis players in Indian history.
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