DelhiDesk A new report by TAM Sports has revealed that while celebrity exposure on television has increased, the number of film and sports celebrities endorsing advertisements during this season’s Indian Premier League (IPL) has declined. Compared to the previous season, the number of film and sports celebrities saw a decrease of 21% and 12%, respectively. However, the report also highlighted a 36% growth in ad volume for celebrity endorsements during the current IPL season. The top five advertising categories this season included e-commerce gaming, pan masala companies, chocolate makers, e-commerce auto products and services, and aerated beverages.
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👉 New report by TAM Sports shows decline in film and sports celebrities endorsing ads during IPL season compared to previous year
👉 Ad volume for celebrity endorsements during current IPL season increased by 36%
👉 Film actors lead brand endorsements with 52% share of ad volumes, followed by sports personalities with 40%
👉 Aamir Khan tops this year’s list of celebrity endorsements, overtaking Ranveer Singh
👉 Three of the top five categories endorsed by celebrities belong to the food and beverage sector
👉 Top five advertising categories this season include e-commerce gaming, pan masala companies, chocolate makers, e-commerce auto products and services, and aerated beverages.
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