Toyota is experiencing a surge in sales across its Indian lineup, with models like the Innova Crysta, Hycross, Hyrider, and Glanza proving to be hits among consumers. However, the luxury MPV Vellfire is facing a significant decline, with only five units sold in April.

Why the Vellfire is struggling:

The Vellfire’s high price tag, starting at ₹1.20 crore, is likely a major factor in its low sales figures. This puts it in direct competition with established luxury brands that may have stronger brand recognition in the premium segment.

Features of the Toyota Vellfire:

  • Powertrain: 2.5-litre inline four-cylinder DOHC engine with a hybrid system for improved fuel efficiency (19.28 km/l).
  • Performance: 142 kW maximum power output and 240 Nm maximum torque.

 

  • Interior: Spacious seating with increased legroom, a 14-inch infotainment system, 15 JBL speakers, and Apple CarPlay/Android Auto compatibility. Executive Lounge model offers a 14-inch rear seat with massage function.

 

  • Colors: Three exterior options (Platinum Pearl White, Jet Black, and Precious Metal) and three interior options (Sunset Brown, Neutral Beige, and Black).

 

  • Safety: Advanced Driver Assistant System (ADAS), cruise control, lane trace assist, high beam LED headlamps, and blind-spot monitor.
  • Connected Features: Over 60 connected features, including remote control, vehicle diagnostics, and driver monitoring alerts.

inShorts.

While Toyota is enjoying overall success in the Indian market, the Vellfire’s high price has made it a niche product. The car offers a range of impressive features, including a powerful hybrid engine, luxurious interior, and advanced safety technology, but these may not be enough to overcome the barrier of its premium price point in a competitive market.

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