DelhiDesk “The Kerala Story”, a low-budget political drama about a woman converting to Islam and joining ISIS, has crossed the INR170 crore ($23m) mark in India, a feat not achieved by most recent Hindi films. Despite a lack of stars, the film has been praised by the Prime Minister and I&B minister, and government officials have held screenings. Trade experts predict more such movies will be made to cash in on public sentiment, but remain doubtful of their viability given the failure of similar films such as “Ram Setu” in the past.
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👉 The Kerala Story has crossed Rs. 170 crore mark, a feat not achieved by most Hindi films.
👉 The film follows a woman from Kerala who converts to Islam and joins ISIS, and has received political support.
👉 These films are easy to produce and resonate with certain sections of the audience, helping the fortunes of theaters and producers.
👉 Trade experts remain doubtful of their viability given the failure of similar films in the past and the potential for themes to lose steam.
👉 The film made Rs. 54 crore in its second weekend, higher than its opening weekend earnings.
👉 More political and nationalist films are on the way and will be patronized by audiences.
👉 Controversies and bans around the film will help footfalls and push more films with sensationalist themes.
👉 A substantial profit is on the cards given the movie’s budget of Rs. 15-20 crore and easy sale of satellite and digital rights.
👉 Patronage from the government gives these films an extra push and sets a narrative that may appeal to the common man.
👉 Some industry experts point out that propaganda films may not be entertaining and may have less recall value.
👉 Traction for these films is focused on specific locations, unlike big tentpole films that are pan-India hits.
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