Force Motors is set to expand its Gurkha SUV lineup with a new automatic variant, aiming to compete with the popular Mahindra Thar. The new variant will feature a 7-speed torque converter automatic gearbox sourced from JATCO (Japan Automatic Transmission Company), known for its high-quality transmission systems. This strategic move is designed to attract more buyers by offering the convenience of an automatic transmission.

 

Key Features of the New Force Gurkha Automatic

Transmission:

  • 7-Speed Torque Converter Automatic: Likely sourced from JATCO, enhancing the driving experience and complementing the 4X4 system.

 

Pricing:

  • Manual Gurkha Starting Price: ₹16.75 lakh (ex-showroom)
  • Expected Price for 3-Door Automatic: Around ₹18 lakh (ex-showroom)
  • Expected Price for 5-Door Automatic: Around ₹19 lakh (ex-showroom)

 

Engine:

  • Powertrain: 2.6-liter 4-cylinder diesel engine
  • Output: 138 bhp and 320 Nm of torque

 

Competitive Positioning:

  • The new pricing structure positions the Gurkha as a competitive option against the Mahindra Thar and Maruti Suzuki Jimny, both of which offer automatic transmission options.

 

Additional Developments: 4×2 Gurkha Variant

In addition to the automatic variant, Force Motors is developing a more affordable 4×2 (RWD) version of the Gurkha. This model targets buyers who appreciate the rugged look of an off-roader but can compromise on the lack of 4×4 capabilities. The 4×2 variant will retain the same FM 2.6 CR diesel engine but will be more accessible to a broader market segment due to its lower price point.

 

Potential Pricing for 4×2 Gurkha:

  • Expected Price: Under ₹10 lakh (if confirmed by the company)

 

Design and Features

The new Gurkha models will maintain the distinctive, rugged design of the current 4×4 variant, featuring large proportions and an imposing 3-door body style. The interior will also remain largely unchanged, offering:

 

  • 9-Inch Touchscreen Infotainment System: Compatible with Android Auto and Apple CarPlay
  • Digital Instrument Cluster
  • Manual Climate Control
  • Safety Features: Dual front airbags, rear parking sensors, tire pressure monitoring system

 

Competing with Mahindra Thar RWD

The introduction of the new 4×2 Gurkha will directly compete with the Mahindra Thar RWD, which has seen a significant surge in popularity in India. By potentially pricing the Gurkha 4×2 under ₹10 lakh, Force Motors aims to boost its sales and appeal to a wider audience.

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