Bengaluru-based electric two-wheeler start-up, Oben Electric, has recently launched its Rorr electric motorcycle in Delhi. Priced at ₹1.10 lakh (ex-showroom, Delhi, after state subsidy), the Oben Rorr is available at a special discount of ₹40,000 for the first 100 customers in Delhi. This launch coincides with the opening of Oben Electric’s first showroom in the national capital, located in Pitampura.

 

Promotional Offer

As part of the promotional offer for Delhi, city customers can avail significant discounts on the electric motorcycle. This price reduction makes the Oben Rorr more affordable compared to rivals like the Revolt RV400 and Hop Oxo. However, this offer is for a limited period, aimed at rewarding early adopters of e-bikes in Delhi and encouraging more buyers to explore electric motorcycles.

 

Statements from the Founder and CEO

Oben Electric’s Founder and CEO, Madhumita Agrawal, commented on the price cut for Delhi, highlighting that the Oben Rorr is entirely designed, developed, and manufactured in India, making it a truly Made in India electric motorcycle brand.

 

She noted that the initial launch of Oben Rorr received positive feedback in Delhi, which is a significant market for the company. The success in Bengaluru and other regions has laid a strong foundation, and the company is confident in surpassing this success in Delhi. Oben Electric aims to solidify its position as a leader in India’s EV industry.

 

Specifications

The Oben Rorr is equipped with an 8 kW electric motor, offering a range of 187 km per charge (IDC). The electric motorcycle can achieve a top speed of 100 km/h and accelerate from 0-40 km/h in just 3 seconds.

 

Expansion Plans

Oben Electric is betting big on Delhi-NCR as its next major market. The company plans to open 12 showrooms and service centers across the region next year.

 

Currently, Oben Electric operates in its home market, Bengaluru, and has recently announced new showrooms in Pune, Maharashtra, as well as Kochi and Thiruvananthapuram in Kerala. The company has a total of 8 operational showrooms and plans to expand to 50 outlets in 12 cities by the end of the year.

 

Key Takeaways

  • Launch in Delhi: Oben Electric has launched the Rorr electric motorcycle in Delhi with a special promotional discount.
  • Affordable Pricing: The introductory price makes it more affordable compared to competitors, albeit for a limited time.
  • Positive Feedback: Early positive customer response in Delhi highlights its potential as a key market.
  • Specifications: 8 kW motor, 187 km range, 100 km/h top speed, and 0-40 km/h acceleration in 3 seconds.
  • Expansion Plans: Plans to open 12 new showrooms in Delhi-NCR next year and expand to 50 outlets in 12 cities by the end of the year.

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