In a move that follows the trend set by other automotive giants like Tata Motors, Hyundai, and Maruti Suzuki, Renault India has launched the Black Editions of its popular models – Kwid, Kiger, and Triber. Named ‘Urban Night,’ this limited edition series comes just in time for the festive season and aims to offer a premium experience to Renault customers.
The ‘Urban Night’ Series: A Limited Edition Offering
Renault India has introduced the limited edition ‘Urban Night’ variants of Kwid, Triber, and Kiger, adding a touch of luxury and exclusivity to these models. Bookings for these limited editions have already commenced, making it a timely release before the festive season kicks in.
Competitive Landscape: Tata Motors, Hyundai, and Maruti Suzuki
Renault is not the first to venture into the black edition market in India. Tata Motors, Hyundai, and Maruti Suzuki have already launched their own black edition models, making the segment increasingly competitive. Renault aims to carve out its own niche with the ‘Urban Night’ series.
Premium Pricing: Rs 7,000 to Rs 15,000 Extra
The new limited edition Urban Night Dark Edition of Renault’s cars comes with a premium price tag. Customers will have to shell out an additional Rs 7,000 to Rs 15,000 for these special editions, which are limited to 300 units each.
What’s New: Stealth Black Exteriors and More
The limited edition variants come with a host of new features, including Stealth Black exteriors complemented by stardust silver accents. Additionally, the cars are equipped with smart mirror monitors, an advanced ambient lighting system, illuminated scuff plates, and pedal lamps, adding to the overall premium feel of the vehicle.
Conclusion:
The launch of the ‘Urban Night’ limited edition series by Renault India is a strategic move to capitalize on the festive season and compete with other players in the black edition market. With its premium pricing and exclusive features, the limited edition series is likely to attract customers looking for a unique and luxurious driving experience. However, with only 300 units available for each model, interested buyers will need to act fast to get their hands on these exclusive offerings.
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