In the Indian SUV market, the Toyota Fortuner has long been considered a symbol of power and prestige. However, its premium pricing puts it out of reach for many buyers.

Enter the Tata Safari, a robust and feature-rich SUV that offers a compelling alternative for those seeking similar capabilities and style at a more accessible price point. In this blog, we will delve into why the Tata Safari is a worthy and affordable alternative to the Toyota Fortuner for the common man in India.

Price Comparison

One of the most significant factors in favor of the Tata Safari is its affordability. Here’s a comparison of the starting prices (as of 2024):

  • Toyota Fortuner: Approximately ₹35 lakhs (ex-showroom)
  • Tata Safari: Approximately ₹16 lakhs (ex-showroom)

The Tata Safari is nearly half the price of the Toyota Fortuner, making it a much more attainable option for the average Indian consumer without compromising on the key aspects that make an SUV desirable.

Design and Aesthetics

Both the Tata Safari and the Toyota Fortuner are known for their bold and muscular designs. However, they cater to slightly different tastes.

  • Toyota Fortuner: The Fortuner exudes a rugged and imposing presence with its high stance, aggressive front grille, and robust build, making it a favorite among those who prefer a more traditional and authoritative SUV look.
  • Tata Safari: The Safari, while equally commanding, offers a more modern and sophisticated design. Its sleek lines, signature chrome grille, and stylish LED DRLs provide a blend of elegance and sportiness.

Interior and Comfort

When it comes to interior features and comfort, both SUVs excel, but the Tata Safari stands out for offering a luxurious experience at a lower price point.

  • Toyota Fortuner: The Fortuner’s interior is spacious and well-appointed, with premium materials and a host of features like ventilated seats, an advanced infotainment system, and a panoramic view monitor.
  • Tata Safari: The Safari offers an equally plush interior with premium leather upholstery, a panoramic sunroof, and an 8.8-inch touchscreen infotainment system with Android Auto and Apple CarPlay. The Safari’s third-row seating is also quite spacious, making it a comfortable choice for larger families.

Performance and Handling

Performance is a crucial aspect where both SUVs shine, each with its strengths.

  • Toyota Fortuner: Known for its powerful engines, the Fortuner comes with a 2.7-liter petrol and a 2.8-liter diesel engine option, delivering robust performance suitable for both city driving and off-road adventures. Its body-on-frame construction provides excellent durability and off-road capability.
  • Tata Safari: The Safari is equipped with a 2.0-liter Kryotec turbocharged diesel engine that offers a smooth and responsive drive. While it may not match the sheer power of the Fortuner’s diesel engine, the Safari’s monocoque construction ensures better handling and ride comfort, especially on urban roads.

Safety Features

Safety is paramount in SUVs, and both the Tata Safari and Toyota Fortuner are well-equipped in this regard.

  • Toyota Fortuner: Comes with a range of safety features, including seven airbags, ABS with EBD, Vehicle Stability Control, Hill Assist Control, and a robust body structure.
  • Tata Safari: Matches up well with features like six airbags, Electronic Stability Program (ESP), Hill Hold Control, Roll Over Mitigation, and a strong build quality that has earned it high safety ratings.

Fuel Efficiency

In a country where fuel prices are a significant concern, the Tata Safari has an edge over the Fortuner.

  • Toyota Fortuner: The larger and more powerful engines tend to consume more fuel, with an average mileage of around 10-12 km/l for the petrol variant and 12-14 km/l for the diesel variant.
  • Tata Safari: Offers better fuel efficiency with an average of 14-16 km/l, making it a more economical choice for daily commuting and long-distance travel.

Ownership Costs

The overall cost of ownership includes maintenance, insurance, and spare parts, where the Tata Safari again proves to be more economical.

  • Toyota Fortuner: Being a premium vehicle, the Fortuner comes with higher maintenance costs, more expensive spare parts, and higher insurance premiums.
  • Tata Safari: Benefits from Tata Motors’ extensive service network and relatively lower maintenance costs, making it a more cost-effective choice in the long run.


While the Toyota Fortuner remains a benchmark in the premium SUV segment, the Tata Safari offers an impressive alternative for the common man in India. With its attractive pricing, modern design, luxurious interiors, solid performance, and advanced safety features, the Safari provides excellent value for money.

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