Apple to Make India-Built iPhone 15 Available on Global Sales Debut Day
Apple Inc. plans to make the India-built iPhone 15 available in the South Asian country and some other regions on the global sales debut day, according to people familiar with the matter. While the majority of iPhone 15s will still come from China, this would mark the first time that a latest generation, India-assembled device is available on the first day of sale.
India’s Growing Production Prowess
This move by Apple would underscore India’s growing production prowess and represent a significant departure from the company’s previous strategy of selling mainly Chinese-made devices worldwide. The new iPhone 15 is expected to go on sale shortly after its unveiling, which is scheduled for 10 a.m. California time on Tuesday.
Efforts to Narrow the Gap
Apple began iPhone 15 production at supplier Foxconn Technology Group’s factory in southern Tamil Nadu state last month. This is part of Apple’s ongoing efforts to narrow the gap between its operations in India and its main manufacturing bases in China. However, slight delays may occur due to unforeseen logistics bottlenecks.
Apple’s Diversification Drive
India has become increasingly important to Apple’s diversification drive, thanks to Prime Minister Narendra Modi’s financial incentives to boost local manufacturing and Apple’s strategy to reduce its dependence on China amid the ongoing trade war between the US and China. The iPhone 15 is expected to be the biggest update to the device in three years, with upgrades to the camera system and an improved processor.
According to Bloomberg News, other Apple suppliers in India, including Pegatron Corp. and a Wistron Corp. factory soon to be acquired by the Tata Group, are also likely to start assembling the iPhone 15.
Apple’s entry into the Indian retail market and its focus on local production reflect the company’s long-term strategy to capitalize on India’s fast-growing market and establish it as an important production base for its gadgets. In the quarter through June, iPhone sales in India grew at a double-digit rate to a new high.
Reviving Flagging Sales
The new iPhone lineup, including the iPhone 15, is critical for Apple to revive flagging sales. The company reported its third straight quarter of declining sales in August, due to tepid consumer demand in key markets like the US, China, and Europe.
Apple’s launch event on Tuesday is also expected to introduce updated watches and AirPods.
Summary:
- Apple plans to make the India-built iPhone 15 available in India and other regions on the global sales debut day.
- This move reflects India’s growing production prowess and Apple’s strategy to diversify its manufacturing bases away from China.
- iPhone 15 production in India began last month, with slight delays possible due to logistics bottlenecks.
- Other Apple suppliers in India, including Pegatron and Wistron, are expected to start assembling the iPhone 15 as well.
- India has become increasingly important to Apple’s diversification drive, thanks to financial incentives from Prime Minister Narendra Modi.
- The iPhone 15 is expected to be the biggest update to the device in three years, with improved camera systems and processors.
- The new iPhone lineup is critical for Apple to revive declining sales.
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