DelhiDesk Netflix will premiere a Telugu-language supernatural horror mystery film called Virupaksha on May 21, featuring Sai Dharam Tej, Samyuktha Menon, Sunil, Rajeev Kanakala, Brahmaji, Ajay, and Ravi Krishna in primary roles. Industry experts predict that video streaming platforms will offer 50-60% of budgets to southern language content, which accounts for 30% of OTT viewership. Southern originals are easier to put together as talent costs are not as high as Hindi content. It is estimated that 50% of overall subscription growth in 2022 will come from the five markets down south. Films like RRR, Beast, and Jana Gana Mana were big hits on Netflix, and Amazon Prime Video saw high interest for its Tamil original Suzhal.
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👉 Netflix to premiere Telugu-language supernatural horror mystery film Virupaksha on 21 May
👉 50-60% of budget for southern language content on video streaming platforms, accounting for 30% of OTT viewership
👉 Southern originals easier to put together as talent costs not as high as Hindi content
👉 RRR most popular film from India on Netflix globally, viewed for over 73 million hours within first four weeks on the service
👉 Vijay-starrer Beast featured in weekly Top 10 in 13 countries on Netflix while Telugu film Shyam Singha Roy trended on the India Top 10 row for films for 9 weeks and in the Global Top 10 row for films for two weeks in 11 countries
👉 50% of overall subscription growth in 2022 expected to come from the five markets down south.
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