**Meta’s Mark Zuckerberg Launches Instagram’s Threads Platform, Potentially Threatening Twitter’s Ad Revenue**
– Meta’s Mark Zuckerberg has launched Instagram’s Threads platform, a clone of Twitter, in a bid to siphon ad dollars from the struggling microblogging company.
– Threads is a standalone app but allows users to log in with their Instagram credentials and follow the same accounts, making it an easy addition for Instagram’s 2 billion monthly active users.
– Analysts believe Threads’ ties to Instagram could give it a built-in user base and advertising apparatus, potentially making it a “Twitter-Killer”.
– Meta stock closed up 3% ahead of the launch, outpacing gains by competitor tech companies.
– Brands like Billboard, HBO, and Variety quickly set up accounts on Threads, as did celebrities like Shakira and former Meta COO Sheryl Sandberg.
– Meta has been reaching out to social media influencers to attract them to the new app, encouraging them to post at least twice a day.
– While history has shown that Meta has had failures launching standalone copycat apps in the past, Threads could succeed by taking advantage of Twitter’s recent stumbles.
– However, some analysts believe that the news-oriented culture on Twitter differs from the more visual platform of Instagram, making it unlikely that avid Twitter users will switch to Threads.
– Despite this, Meta only needs to convince a quarter of Instagram’s users to join Threads to rival Twitter’s size.
**Analysis:**
– Investors are excited about the potential of Threads to siphon ad dollars from Twitter and revive Meta’s struggling business.
– The launch of Threads comes amid an ongoing rivalry between Mark Zuckerberg and Elon Musk, who have traded barbs and threatened to fight each other in a mixed martial arts cage match.
– The timing of Threads’ launch is opportune, as Twitter has faced controversies and an exodus of advertisers due to deep staffing cuts and content moderation issues.
– Brands and celebrities have quickly embraced Threads, setting up accounts and posting content.
– While Meta has had failures in the past with standalone copycat apps, Threads could succeed by offering a unique value proposition to Instagram’s users.
– However, the success of Threads may depend on its ability to attract Twitter’s power users and convince them to switch platforms.
– Despite potential challenges, Meta only needs a fraction of Instagram’s user base to join Threads in order to rival Twitter’s size.
Overall, the launch of Threads represents a significant move by Meta to challenge Twitter’s dominance in the microblogging space. With its ties to Instagram and a built-in user base of 2 billion monthly active users, Threads has the potential to become a formidable competitor and attract advertisers looking for a safe and buzzworthy platform. While it remains to be seen whether Threads can truly rival Twitter’s size, the launch has certainly caught the attention of investors and industry analysts.
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