Maruti Suzuki India Limited, the titan of the Indian automotive market, is setting its sights on an even larger share of the burgeoning SUV segment. With the Indian consumer’s growing appetite for SUVs, the company is gearing up to revolutionize its offerings with six new models planned for release over the next three years.

Expanding the SUV Frontier

Maruti Suzuki’s strategy to dominate the SUV market involves broadening its portfolio with a variety of models to cater to different customer preferences and market demands. The company has already made waves with the launch of the Grand Vitara, Jimny, and the Fronx crossover SUV. The upcoming lineup includes:

  • eVX Compact Electric SUV: Slated for release around December this year, this electric vehicle is poised to compete with the likes of Tata Harrier EV and Hyundai Creta EV, marking Maruti Suzuki’s bold foray into the electric vehicle domain.

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  • 7-Seater SUV Codenamed Y17: Targeting the premium SUV segment, this vehicle is based on the Grand Vitara and is expected to rival Mahindra XUV700, Tata Safari, and Hyundai Alcazar, with a launch anticipated by year-end.

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  • Micro-SUV for 2025: To capture the micro-SUV segment, Maruti Suzuki plans to introduce a small SUV to compete against the Tata Punch, Hyundai Exter, and the Citroen C3.

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  • New Sub-4m SUV: This upcoming model might replace or sit alongside the current Brezza, enhancing the company’s offerings in the compact SUV space.

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Embracing Electrification and Hybrid Technology

Maruti Suzuki is not just expanding its conventional ICE-powered lineup but is also making significant strides in electric and hybrid technology:

  • Small EV Challenger: The brand is speculated to introduce a small EV, possibly rivaling the Tiago EV and Citroen eC3. Details remain under wraps, but this move signals Maruti Suzuki’s commitment to electrification.
  • Hybrid Innovations: The forthcoming fourth-generation Swift and new Dzire are rumored to feature a 1.2-litre Z-Series engine with a strong hybrid system, potentially offering exceptional fuel efficiency.
  • Fronx Crossover SUV: A facelifted version with a strong hybrid system is on the cards, showcasing Maruti Suzuki’s advanced HEV series hybrid technology where the engine powers a generator to charge the battery, while electric motors drive the vehicle.

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