Japanese Whiskey Gains Popularity, Prices Soar Due to Limited Supply

Japan’s whiskey industry was not in high demand when it started in the 1930s. However, over time, its quality was recognized, leading to an increase in demand for Japanese whiskey. The limited supply of Japanese whiskey has resulted in an increase in auction prices and overall market value.

Production Process Contributes to High Cost

The production process is one of the major factors contributing to the high cost of Japanese whiskey. Compared to whiskey-producing countries like Scotland and the United States, Japan produces whiskey on a smaller scale. While this limited production allows for exceptional quality, it also leads to higher production costs, resulting in increased prices for Japanese whiskey.

International Recognition Boosts Prices

Japanese whiskey has received numerous accolades on the global stage, contributing to its reputation and increased market value. However, the high import taxes and tariffs on Japanese whiskey make it even more expensive, especially when purchased outside of Japan.

Japanese Whiskey Aids in Economic Recovery Amid COVID-19

Japanese whiskey has become a boon for the country’s economy, particularly in light of the challenges posed by the COVID-19 pandemic. The government has launched the “Sekai Waibā” campaign aimed at reviving the economy by increasing demand for alcohol. In 2020, Japan saw a 1.7% drop in revenue from alcohol sales. To counter this, the government is encouraging the consumption of alcohol and has started the “Sek Viva” service, which targets individuals between the ages of 20-39 to support the alcohol industry.

In conclusion, Japanese whiskey’s limited supply, exceptional quality, and international recognition have contributed to its high cost. However, it has also become an essential component in Japan’s economy, particularly in the current economic climate.

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