Toyota Kirloskar Motor’s presence in the Indian market is set to strengthen with the introduction of the Urban Cruiser Taisor. This development follows a fruitful partnership with Maruti Suzuki, which has significantly enhanced Toyota’s portfolio.


The buzz around the Toyota Urban Cruiser Taisor began last year when the company trademarked the name, sparking widespread speculation about the new SUV’s market debut. Now, reports suggest that the much-anticipated Urban Cruiser Taisor is slated for launch on April 3.


Key Insights on Toyota’s Market Strategy and the Urban Cruiser Taisor:

  • Enhanced Portfolio Post-Maruti Suzuki Collaboration: Toyota’s collaboration with Maruti Suzuki has been instrumental in enriching its product offerings, making a substantial impact in the competitive Indian automobile market, especially in the SUV segment.


  • Urban Cruiser Taisor Launch: The impending launch of the Urban Cruiser Taisor has garnered significant attention, with the vehicle set to be unveiled on April 3. This introduction is expected to mark a pivotal shift in Toyota’s SUV lineup, catering to the evolving preferences of Indian consumers.


  • Strategic Shift with the Taisor: The decision to phase out the Urban Cruiser for the Taisor indicates Toyota’s strategic realignment towards vehicles that resonate with the current market trends, emphasizing compact and versatile SUV options.


Feature-Rich Prospect: Anticipated to launch in six variants, including petrol and CNG options, the Taisor is poised to be a game-changer with a starting ex-showroom price of INR 760,000.

Prospective buyers can look forward to a host of advanced features, such as a 9-inch touchscreen infotainment system, comprehensive connectivity options, and premium interior amenities that promise a blend of comfort and technology.


Engine Innovations:

Sharing its engine specifications with the Maruti Front, the Taisor is expected to feature engines that offer a mix of performance and efficiency — including a 1.0-liter turbo-petrol engine and a 1.2-liter naturally aspirated petrol engine.

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