In a strategic move to stay competitive in the bustling SUV market, Tata Motors has revised the pricing for its popular model, the Tata Nexon. This pricing adjustment introduces new base variants which are more economically priced, following closely on the heels of the Mahindra XUV 3XO launch in India.

Pricing and Variant Updates:

  • Petrol Variants: The Nexonโ€™s entry-level price is now set at Rs. 8 lakh for the Smart (O) variant, marking a reduction of Rs. 15,000 from the previous base price of Rs. 8.15 lakh.

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  • Diesel Variants: Additionally, two new diesel variants named Smart+ and Smart+ S are introduced, priced at Rs. 10 lakh and Rs. 10.60 lakh respectively.

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Tata Motors has also slashed prices on the existing Smart+ and Smart+ S petrol models. The Smart+ is now available for Rs. 8.90 lakh, and the Smart+ S for Rs. 9.40 lakh, experiencing a cut of Rs. 30,000 and Rs. 40,000 respectively.

Competitive Landscape:

The Nexon, which remains one of India’s top-selling SUVs, has recently faced stiff competition from the newly introduced Maruti Suzuki Brezza and the Punch micro SUV. In response to the market dynamics, Tata has not only adjusted prices but continues to enrich its lineup with new features and variants.

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On the other side, the Mahindra XUV 3XO has made a notable entry with an aggressive starting price of Rs. 7.49 lakh. It comes laden with features such as six airbags, 60:40 split rear seats, and disc brakes on all wheels from the base variant upwards. The top model of the XUV 3XO, featuring Level 2 ADAS and a panoramic sunroof, is priced at Rs. 15.49 lakh.

Performance and Features:

The Tata Nexon is powered by two engine options: a 1.2L turbo petrol engine producing 120 PS and 170 Nm, and a 1.5L diesel engine delivering 115 PS and 260 Nm. Transmission options include a six-speed manual transmission (MT), a six-speed automated manual transmission (AMT), and a seven-speed dual-clutch transmission (DCT).

With its refreshed pricing and robust features, Tata Motors aims to reclaim its leading position in the SUV segment, combating the fierce competition posed by its rivals.

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