Toyota is gearing up to enter the Indian electric vehicle (EV) market with an electric SUV based on the Maruti Suzuki eVX concept, expected to launch in late 2025. This model will mark Toyota’s first foray into the growing EV segment in India.

While Toyota has been a pioneer in hybrid technology with models like the Camry and Urban Cruiser Hyryder, its full-fledged entry into the Indian electric vehicle (EV) market has been eagerly awaited. With growing environmental concerns and government incentives promoting EVs, Toyota is finally set to unveil its electric offerings in India. Let’s explore what we know so far about Toyota’s upcoming EVs and what they might bring to the table.

The First Electric SUV: Late 2025

Toyota’s first electric vehicle for the Indian market is expected to be a mid-size SUV based on the Maruti Suzuki eVX concept. This model is anticipated to launch in the second half of 2025. Here’s what we can expect:

  • Platform: It will share the 27PL skateboard platform with the Maruti Suzuki eVX, allowing for a spacious interior and efficient battery placement.
  • Battery Options: Two battery pack options are likely to be available: a 60kWh unit with an estimated range of 550 km and a smaller 48kWh battery pack with around 400 km of range.
  • Drivetrain: Both front-wheel drive (FWD) and dual-motor all-wheel drive (AWD) configurations are expected to be offered.
  • Design: While the final design hasn’t been revealed, it’s expected to be a stylish and modern SUV with a focus on aerodynamics and efficiency.

Beyond the First EV

While the electric SUV based on the eVX concept is the most concrete development, Toyota has broader ambitions for the Indian EV market. The company plans to leverage its expertise in hybrid technology and global EV experience to develop a range of electric vehicles tailored to Indian preferences and needs.

Expect to see more electric models from Toyota in the coming years, potentially including:

  • Hatchbacks and Sedans: Smaller and more affordable electric options for city commuters.
  • Luxury EVs: Toyota’s luxury brand, Lexus, could also introduce electric models to cater to the premium segment.

Challenges and Opportunities

Toyota faces several challenges in the Indian EV market, including:

  • Charging Infrastructure: The lack of widespread charging infrastructure remains a major hurdle for EV adoption in India.
  • Competition: The Indian EV market is becoming increasingly competitive, with established players and new entrants vying for market share.

However, Toyota also has significant opportunities:

  • Brand Reputation: Toyota’s reputation for reliability and quality could be a major asset in the EV space.
  • Hybrid Expertise: The company’s experience with hybrid technology could translate into efficient and practical EV solutions.
  • Government Support: Government incentives and policies aimed at promoting EVs could create a favorable environment for Toyota’s electric ambitions.

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