In an effort to boost sales of its entry-level hatchbacks, Maruti Suzuki will launch a new special edition called the ‘Dream Series’ on June 4.

This edition will be available for the Alto K10, Celerio, and S-Presso, with a starting ex-showroom price of ₹4.99 lakh. Bookings for the Dream Series have already commenced, and it will be available in limited numbers throughout June.

 

Key Features of the Dream Series

The Dream Series edition is designed to enhance the appeal of Maruti Suzuki’s entry-level hatchbacks by adding more features to the lower variants. Key features include:

  • Infotainment Screen: The Dream Series will come equipped with an infotainment screen featuring smartphone connectivity, providing enhanced entertainment and convenience for the driver and passengers.

 

  • Reverse Parking Camera: This feature will assist drivers in parking and reversing, adding a layer of safety and ease of use.
  • Sound System: An improved sound system will be included, offering a better audio experience in the lower variants.

These upgrades make the Dream Series edition a more attractive option for buyers looking for added value in their budget hatchbacks.

Pricing and Availability

The current starting prices for the standard models are:

  • Alto K10: ₹3.99 lakh
  • S-Presso: ₹4.26 lakh
  • Celerio: ₹5.36 lakh

 

With the Dream Series edition, the starting price is set at ₹4.99 lakh, reflecting the additional features and enhancements.

Sales Performance

In April 2024, Maruti Suzuki sold 11,519 units of the Alto and S-Presso combined, a notable decrease from the 14,110 units sold in April 2023.

The launch of the Dream Series is part of Maruti Suzuki’s strategy to revitalize sales and attract more buyers to its entry-level offerings.

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